http://minettecreative.com/index daily 1.0 2016-02-11 https://static1.squarespace.com/static/500dd379e4b052f145423fc2/t/56bbd0eeb6aa608164ad3557/1455149294036/ Featured Work - IFAW Ocean Alert TIME For Kids Magazine, International Fund for Animal Welfare and MCA teamed up to give teachers content-rich resources and guides to educate their students on how climate change is impacting marine environments and what they can do to help make a difference. The Ocean Alert! Ad appeared in TIME for Kids Extra! alerting educators to the campaign, the online special lesson plans for the classroom and encouraging them to have their students take the IFAW Climate Change Pledge. •• Hermes Creative Awards (Honorable Mention 2015) •• https://static1.squarespace.com/static/500dd379e4b052f145423fc2/t/56bc903837013b1b46f5b87e/1455198264516/ Featured Work - ALLIANCE FOR CHILDREN & FAMILIES https://static1.squarespace.com/static/500dd379e4b052f145423fc2/t/511d47fee4b0424b81f2ab66/1360873470119/DK_PosterSm.jpg Featured Work https://static1.squarespace.com/static/500dd379e4b052f145423fc2/t/511d31e4e4b0e4147b035808/1360703971523/TSC2.jpg Featured Work https://static1.squarespace.com/static/500dd379e4b052f145423fc2/t/511d4821e4b07be8b86ef20c/1360873505877/TS_ChowInviteSm.jpg Featured Work https://static1.squarespace.com/static/500dd379e4b052f145423fc2/t/512a484ae4b091ea7fc6b999/1361725460671/IZA_Posters1.jpg Featured Work https://static1.squarespace.com/static/500dd379e4b052f145423fc2/t/512a4889e4b0df88da7271d6/1361725577658/LS12_Invite.jpg Featured Work https://static1.squarespace.com/static/500dd379e4b052f145423fc2/t/51317652e4b0c6fb04d82989/1362196045596/TFK_Rabbids.jpg Featured Work https://static1.squarespace.com/static/500dd379e4b052f145423fc2/t/511d30a3e4b0bb1c329fb9c0/1360867491109/HU_AnnualReport.jpg Featured Work https://static1.squarespace.com/static/500dd379e4b052f145423fc2/t/5131620ae4b0b73e528b6ecf/1362190857985/Nintendo_LuigiSweeps.jpg Featured Work https://static1.squarespace.com/static/500dd379e4b052f145423fc2/t/529d32efe4b0685d5c16949f/1361726415762/IFAW_PosterSm.jpg Featured Work - International Fund for Animal Welfare Text will go here. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/t/511994f9e4b0343281b8f70f/1360631033442/SELF_Cvr.jpg Featured Work https://static1.squarespace.com/static/500dd379e4b052f145423fc2/t/511d2efbe4b0bb1c329fb100/1360867061247/MONEYMagMediaKit.jpg Featured Work https://static1.squarespace.com/static/500dd379e4b052f145423fc2/t/56bbb95ad51cd435cfdf7558/1455143258983/URJ_MusicFestivalPosterSM.jpg Featured Work https://static1.squarespace.com/static/500dd379e4b052f145423fc2/t/56bc93f32fe1311b08403195/1455199220273/DCComics_Poster_F.jpg Featured Work https://static1.squarespace.com/static/500dd379e4b052f145423fc2/t/56bc97678a65e2c26fee8e19/1455200104492/GenYouth_F.jpg Featured Work http://minettecreative.com/accolades daily 0.75 2021-05-10 https://static1.squarespace.com/static/500dd379e4b052f145423fc2/t/51199e75e4b0343281b91785/1360703966827/QuotesSm.png Accolades http://minettecreative.com/contact daily 0.75 2020-03-18 http://minettecreative.com/branding daily 0.75 2020-03-18 https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511d2497e4b0a9b16f2179d1/56bba6811d07c071a3d961b7/1484662911592/Web2016_5B.jpg Portfolio - FIVE BRIDGES ADVISORS Five Bridges Advisors engaged MCA to create their website and collateral material. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511d2497e4b0a9b16f2179d1/56bbadedf8baf3868b015c2d/1455140791951/Web2016_Nintendo.jpg Portfolio - NINTENDO Nintendo teamed up with Sports Illustrated Kids to promote the video game Luigi's Mansion: Dark Moon. This in-book coverwrap, online sweepstakes and tablet extension asked kids to write about how they conquered their fears through sports. Connecting with kids through their passion for sports produced one of Sports Illustrated Kids' most successful print and online sweepstakes. (6 million banner hits and over 1,000 entries) https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511d2497e4b0a9b16f2179d1/56bbaee1555986b3b0f39cdf/1484662911598/Web2016_IZA.jpg Portfolio - INTERNATIONAL ZINC ASSOCIATION https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511d2497e4b0a9b16f2179d1/512a432ee4b01fa6748d1bc0/1363896135880/Nintendo_Sweeps.jpg Portfolio - NINTENDO Nintendo teamed up with Sports Illustrated Kids to promote the video game Luigi's Mansion: Dark Moon. This in-book coverwrap, online sweepstakes and tablet extension asked kids to write about how they conquered their fears through sports. Connecting with kids through their passion for sports produced one of Sports Illustrated Kids' most successful print and online sweepstakes. (3 million banner hits and over 800 entries) https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511d2497e4b0a9b16f2179d1/587e2854f5e2316a1239c297/1484662927056/Web+2016+A2.jpg Portfolio https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/51192705e4b003f95b5d0fde/1362445686796/Dupont1.jpg Portfolio - DUPONT FABRICS Two promotional brochures and custom exhibit space for Dupont fabrics; Coolmax, Tactel, Supplex, and Spandex and Lycra. Used at International Hosiery Exposition in Charlotte, NC. to increase awareness of the numerous every day fabrics Dupont produces. Each with superior quality and increasing popularity. •• International Academy of Communicating Arts & Science Mercury Awards, Silver Award Winner •• https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/51192705e4b0752972bd3b52/1362436066154/ChilCon1.jpg Portfolio - CHILDREN'S CONCEIRGE Children’s Concierge is a personal service that helps families explore cities around the world in educational ways. The experiences they create are uniquely personal and memorable. We were commissioned to create a visual brand identity for the service. We created a logo, press kit, marketing collateral, and website, and developed an overall aesthetic to be applied to all future elements. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/511d173ce4b0f96c05071e47/1362442729227/NeenahPaperKit.jpg Portfolio - NEENAH PAPER Eight designers were featured in this Neenah Paper promotional kit. Two invitations from Minette Creative Associates using embossing on Neenah's Classic Columns paper. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/512bc19ee4b0df88da76e500/1363899632382/ALABC_SS.jpg Portfolio - ADVANCED LEAD ACID BATTERY ASSOCIATION Advanced Lead Acid Battery Association (ALABC) travels to numerous conferences each year. To promote the latest technology in lead acid batteries at each conference in Beijing, India, England, Boston, France, and Detroit sales collateral was created. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/51192706e4b036b411d60a39/1386032849911/Dupont2.jpg Portfolio - DUPONT FABRICS Minette Creative Associates created two promotional brochures and custom exhibit space for DuPont Fabrics for the International Hosiery Exposition in Charlotte, NC to increase awareness of the superior qualities of Coolmax, Tactel, Supplex, Spandex and Lycra. •• International Academy of Communicating Arts & Science Mercury Awards, Silver Award Winner •• https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/511d18c0e4b0f5fc6addf8c9/1362412887059/MONEYMagMediaKit.jpg Portfolio - MONEY MAGAZINE Created for MONEY Magazine, this marketing tool served as the face of the publication with prospective advertisers. It included a Rate Card, Sell Sheets and Letterhead. The focus was on real-life Americans who are actively seeking advice to help them make smart decisions and take charge of their life and finances. •• Neenah Paper Gold Award Winner •••• American Graphic Design Award Winner •• https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/51192706e4b0c7168ee50f58/1362436083732/ChilCon2.jpg Portfolio - CHILDREN'S CONCIERGE Children’s Concierge is a personal service that helps families explore cities around the world in educational ways. The experiences they create are uniquely personal and memorable. We were commissioned to create a visual brand identity for the service. We created a logo, press kit, marketing collateral, and website, and developed an overall aesthetic to be applied to all future elements. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/512a391ee4b01fa6748cf673/1362436568422/IZA_Brochure1.jpg Portfolio - INTERNATIONAL ZINC ASSOCIATION To mark IZA's 20th Anniversary, a special brochure and pin were created to showcase how IZA has made a difference in the Zinc industry over the years. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/512a3987e4b0df88da724c44/1362436574195/IZA_Brochure2.jpg Portfolio - INTERNATIONAL ZINC ASSOCIATION To mark IZA's 20th Anniversary, a special brochure and pin were created to showcase how IZA has made a difference in the Zinc industry over the years. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/511d162fe4b06be5d0b9549f/1363898672299/Logos_Javelin.jpg Portfolio - FIVE BRIDGES ADVISORS When Five Bridges Advisors wanted to launch it's latest financial software package, they came to MCA; from development of the Javelin logo to design of the promotional collateral. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/512bba34e4b03f854eefbf91/1363899302607/ALABC_Backdrop.jpg Portfolio - ADVANCED LEAD ACID BATTERY ASSOCIATION Advanced Lead Acid Battery Association (ALABC) travels to numerous conferences each year. Keeping ease of use and costs in mind, these backdrop was designed to promote the latest technology in lead acid batteries at each conference in Beijing, India, England, Boston, France, and Detroit. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/512bba2de4b0997773794c11/1363899313814/ALABC_Banner.jpg Portfolio - ADVANCED LEAD ACID BATTERY ASSOCIATION Advanced Lead Acid Battery Association (ALABC) travels to numerous conferences each year. Keeping ease of use and costs in mind, these banners were designed to promote the latest technology in lead acid batteries at each conference in Beijing, India, England, Boston, France, and Detroit. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/511d1646e4b00e4270f3c21f/1360860744213/Logos_GraniteFin.jpg Portfolio https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/5128d457e4b006d82fb81060/1362412381449/TSC2.jpg Portfolio - THE SAILING COMPANY Created for The Sailing Company, this marketing tool served as the face of the publication with prospective advertisers. It included a Rate Card, Sell Sheets and Letterhead. It pitched two magazines, Sailing World and Crusing World. An overall wave theme, beautiful photographs and tactile marine materials were used to aid in creating the at sea experience. •• International Paper "Best Ideas on Paper" Design Excellence Award Winner •• https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/5128d462e4b0706f4bc77238/1362412386171/TSC1.jpg Portfolio - THE SAILING COMPANY Created for The Sailing Company, this marketing tool served as the face of the publication with prospective advertisers. It included a Rate Card, Sell Sheets and Letterhead. It pitched two magazines, Sailing World and Crusing World. An overall wave theme, beautiful photographs and tactile marine materials were used to aid in creating the at sea experience. •• International Paper "Best Ideas on Paper" Design Excellence Award Winner •• https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/512a5651e4b0dc8d3ddd9efc/1362441355621/CC_Stationary.jpg Portfolio - CHILDREN'S CONCIERGE Children’s Concierge is a personal service that helps families explore cities around the world in educational ways. The experiences they create are uniquely personal and memorable. We were commissioned to create a visual brand identity for the service. We created a logo, press kit, marketing collateral, and website, and developed an overall aesthetic to be applied to all future elements. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/511d1370e4b0a384a2acfa47/1362441435368/Money_Media+Kit2.jpg Portfolio - MONEY MAGAZINE Created for MONEY Magazine, this marketing tool served as the face of the publication with prospective advertisers. It included a Rate Card, Sell Sheets and Letterhead. The focus was on real-life Americans who are actively seeking advice to help them make smart decisions and take charge of their life and finances. •• Neenah Paper Gold Award Winner •••• American Graphic Design Award Winner •• https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/512a7572e4b01fa6748dc474/1490359290862/AfflWealth1.jpg Portfolio - AMERICAN EXPRESS PUBLISHING American Express Publishing (Departures, Travel + Leisure, Food & Wine, Executive Travel and Black Ink ) and Harrison Group produce an Affluence & Wealth in America study each year. This brochure and delegate's brief are given to senior level executives from the world's leading luxury brands to stimulate discussion and inform decision making and business strategy. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/51192706e4b030c00b63889c/1362442647668/Canon2.jpg Portfolio - CANON CLEAN EARTH CAMPAIGN KIT As part of Canon’s Clean Earth Campaign, we created a press kit with four easy to read sheets to enlighten the reader on the ways Canon is helping the environment. An earthy, outdoorsy feel was created through the use of vivid photography of nature. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/511d163ee4b06d4b53481326/1362333465033/Logos_Varvara.jpg Portfolio - VARVARA BROWS Identity design for Varvara Brows. Stylist to celebrities. World Famous Eyebrow Specialist in NYC, LA. & Miami. •• American Graphic Design Award (2012) ** https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/511d172ee4b0d53f274a818c/1455201220476/AEP_MediaKIt.jpg Portfolio - AMERICAN EXPRESS PUBLISHING Created for American Express Publishing, this marketing tool serves as the face of the publication with prospective advertisers. It includes a Rate Card, Sell Sheets and Letterhead. The focus is on empowered, affluent consumers – and the businesses that serve them. •• International Academy of Communications Arts & Sciences/Mercomm Astrid Awards Winner •• •• American Graphic Design Award Winner •• https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/511d1637e4b00e4270f3c1fa/1363899673012/Logos_ChildCon.jpg Portfolio - CHILDREN'S CONCIERGE Children’s Concierge is a personal service that helps families explore cities around the world in educational ways. The experiences they create are uniquely personal and memorable. We were commissioned to create a visual brand identity for the service. We created a logo, press kit, marketing collateral, and website, and developed an overall aesthetic to be applied to all future elements. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/512a37cfe4b0fd698ec0b5de/1386033017593/5B_Sumo1.jpg Portfolio - FIVE BRIDGES ADVISORS When Five Bridges Advisors wanted to launch its latest financial software package, they came to MCA; from development of the Javelin logo to design of the promotional collateral. This sumo card promoted the software at the 2011 ASF Conference in Las Vegas, NV. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/51192706e4b0752972bd3b56/1362445694939/DupontBroc1.jpg Portfolio - DUPONT FABRICS Two promotional brochures and custom exhibit space for Dupont fabrics; Coolmax, Tactel, Supplex, and Spandex and Lycra. Used at International Hosiery Exposition in Charlotte, NC. to increase awareness of the numerous every day fabrics Dupont produces. Each with superior quality and increasing popularity. •• International Academy of Communicating Arts & Science Mercury Awards, Silver Award Winner •• https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/51192707e4b051482b606551/1362445702743/DupontBroc2.jpg Portfolio - DUPONT FABRICS Two promotional brochures and custom exhibit space for Dupont fabrics; Coolmax, Tactel, Supplex, and Spandex and Lycra. Used at International Hosiery Exposition in Charlotte, NC. to increase awareness of the numerous every day fabrics Dupont produces. Each with superior quality and increasing popularity. •• International Academy of Communicating Arts & Science Mercury Awards, Silver Award Winner •• https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/512bc410e4b0dc8d3de1d0fd/1362445710043/Dupont_TradeShow1.jpg Portfolio - DUPONT FABRICS Two promotional brochures and custom exhibit space for Dupont fabrics; Coolmax, Tactel, Supplex, and Spandex and Lycra. Used at International Hosiery Exposition in Charlotte, NC. to increase awareness of the numerous every day fabrics Dupont produces. Each with superior quality and increasing popularity. •• International Academy of Communicating Arts & Science Mercury Awards, Silver Award Winner •• https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/512bc414e4b091ea7fcaf211/1362445717622/Dupont_TradeShow2.jpg Portfolio - DUPONT FABRICS Two promotional brochures and custom exhibit space for Dupont fabrics; Coolmax, Tactel, Supplex, and Spandex and Lycra. Used at International Hosiery Exposition in Charlotte, NC. to increase awareness of the numerous every day fabrics Dupont produces. Each with superior quality and increasing popularity. •• International Academy of Communicating Arts & Science Mercury Awards, Silver Award Winner •• https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/514b684ae4b0aca8d2b5b462/1386032793998/Canon1.jpg Portfolio - CANON CLEAN EARTH CAMPAIGN KIT As part of Canon’s Clean Earth Campaign, we created a press kit with four easy-to-read sheets to enlighten the reader on the ways Canon is helping the environment. An earthy, outdoorsy feel was created through the use of vivid photography of nature. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/512a686ee4b0fd698ec13615/1386033022603/5B_Sumo2.jpg Portfolio - FIVE BRIDGES ADVISORS When Five Bridges Advisors wanted to launch its latest financial software package, they came to MCA; from development of the Javelin logo to design of the promotional collateral. This sumo card promoted the software at the 2011 ASF Conference in Las Vegas, NV. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/5128d389e4b0874db93e96ea/1362442736899/AEP_BrandAd.jpg Portfolio - AMERICAN EXPRESS PUBLISHING Brand ad for American Express Publishing magazines; Departures, Travel + Leisure, Food & Wine, Executive Travel and Black Ink. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/512a79bbe4b0997773766505/1386032950910/ACF_Broc1.jpg Portfolio - ALLIANCE FOR CHILDREN AND FAMILIES The Alliance for Children and Families Board Chair/CEO Institute is designed to enhance the relationships between CEOs and their board chairs, as well as strengthen the strategic focus and capacity of their boards of directors. This registration brochure was designed to pique interest, be informative and turn viewers into registrants. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/512a79bde4b0c86539735729/1386032964507/ACF_Broc2.jpg Portfolio - ALLIANCE FOR CHILDREN AND FAMILIES The Alliance for Children and Families Board Chair/CEO Institute is designed to enhance the relationships between CEOs and their board chairs, as well as strengthen the strategic focus and capacity of their boards of directors. This registration brochure was designed to pique interest, be informative and turn viewers into registrants. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/512a860fe4b03f854eec5057/1362358907281/ACF_FamWkBook.jpg Portfolio - ALLIANCE FOR CHILDREN AND FAMILIES National Family Week is designed to build community connections and honor those who strengthen families. This planning tool kit was developed to help execute local events, fundraising, gaining support and media attention. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/511d1649e4b0555e6be27864/1360860746832/Logos_Historazzi.jpg Portfolio https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511926ffe4b003ac7ec60865/56bbb6a87c65e491863ab53a/1455142821404/URJ+Logo.jpg Portfolio - UNION FOR REFORM JUDAISM (URJ) Logo and collateral design for the URJ 2015 Biennial event. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/5119464fe4b06e250bbf26e7/512a5562e4b099777375f19f/1362445934432/TFK_MindYourMoney_Cvr.jpg Portfolio - TIME FOR KIDS & MASS MUTUAL TIME for Kids and Mass Mutual teamed up to create an educational and entertaining program to promote awareness that Mass Mutual is committed to helping parents and their children achieve financial independence through education and empowerment about their finances. •• American Graphic Design Awards Winner •• https://static1.squarespace.com/static/500dd379e4b052f145423fc2/5119464fe4b06e250bbf26e7/5133d06de4b03f8a261f9036/1362445947539/TFK_Chevy.jpg Portfolio - TIME FOR KIDS & CHEVY To celebrate Earth Day, Chevy and TIME for Kids teamed up to help kids learn about how to protect the planet's resources. In educational and fun ways, kids learn about the earth, the environment and how they can make a difference. ••American Graphic Design Award Winner•• https://static1.squarespace.com/static/500dd379e4b052f145423fc2/5119464fe4b06e250bbf26e7/511a6e1ee4b084d1d0b2eb1d/1433519915018/TFK_Cloudy.jpg Portfolio - TIME FOR KIDS TIME for Kids teamed up with Sony Pictures and Ubisoft to promote "Cloudy with a Chance of Meatballs" video game. The “Invent Your Own Fun” Program was packed with educational activities encouraging kids to use their imaginations to create their own inventions and gadgets. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/5119464fe4b06e250bbf26e7/5131781de4b03f8a261b57a3/1386033088737/TFK_Rabbids.jpg Portfolio - TIME FOR KIDS Ubisoft and TIME for Kids teamed up to pique kid's interest in history. Through a customized curriculum program, the Raving Rabbids characters make history fun! While providing brand awareness of the video game, the program utilizes engaging activities to promote verbal and logic skills. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/5119464fe4b06e250bbf26e7/512a8dc9e4b0df88da736e41/1386033252498/PTG3.jpg Portfolio - PARENTING MAGAZINE The challenge was to create a unique experience to pique interest from the reader as well as aid sales staff with securing ad page revenue. Minette Creative Associates accomplished this with the use of textured paper and unique stamps to simulate the look of a passport. It was delivered with a handwritten note and a pair of miniature binoculars. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/5119464fe4b06e250bbf26e7/51297be5e4b091ea7fc54bed/1362445897801/YuGiOh1.jpg Portfolio - TIME FOR KIDS & YU GI OH! TIME for Kids teamed up with Yu Gi Oh! to promote the world famous trading card game. With deep classroom penetration, the task was to build brand recognition and help develop math and deductive reasoning skills. Together the best of both brands were combined to inspire students to succeed in math. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/5119464fe4b06e250bbf26e7/512a3c2ce4b0c8653972adc3/1362445907799/YuGiOh_Poster1.jpg Portfolio - TIME FOR KIDS & YU GI OH! TIME for Kids teamed up with Yu Gi Oh! to promote the world famous trading card game. With deep classroom penetration, the task was to build brand recognition and help develop math and deductive reasoning skills. Together the best of both brands were combined to inspire students to succeed in math. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/5119464fe4b06e250bbf26e7/51297be9e4b01fa6748bc0a7/1362445903147/YuGiOh2.jpg Portfolio - TIME FOR KIDS & YU GI OH! TIME for Kids teamed up with Yu Gi Oh! to promote the world famous trading card game. With deep classroom penetration, the task was to build brand recognition and help develop math and deductive reasoning skills. Together the best of both brands were combined to inspire students to succeed in math. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/5119464fe4b06e250bbf26e7/51194650e4b09b3dafafa827/1362445814163/PepFarm_Nov.jpg Portfolio - PEPPERIDGE FARMS GOLDFISH Series of advertorials appearing in Sports Illustrated Kids featuring basketball star Dwayne Wade to get kids moving. A sweepstakes component was incorporated to incentivize the kids to go to the website and learn more about getting active. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/5119464fe4b06e250bbf26e7/512a5565e4b0df88da729c46/1362445940000/TFK_MindYourMoney2.jpg Portfolio - TIME FOR KIDS & MASS MUTUAL TIME for Kids and Mass Mutual teamed up to create an educational and entertaining program to promote awareness that Mass Mutual is committed to helping parents and their children achieve financial independence through education and empowerment about their finances. •• American Graphic Design Awards Winner •• https://static1.squarespace.com/static/500dd379e4b052f145423fc2/5119464fe4b06e250bbf26e7/51194652e4b09b3dafafa83e/1362445838819/SIK_GGI_Ad.jpg Portfolio - SPORTS ILLUSTRATED KIDS Each December, Sports Illustrated Kids holds a "Gotta Get It All" Sweepstakes for their readers. A grouping of advertisers' items are given away. In 2012, the results of an issue ready study conducted by SI Kids stated this ad was the most liked by viewers of this double issue. 63% of viewers liked this ad best over all the other ads. That win was 10% points over the closest competitor. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/5119464fe4b06e250bbf26e7/51194666e4b09b3dafafa874/1362446081928/SIK_LEGO_SweepsSpread_Pgs10_11.jpg Portfolio - SPORTS ILLUSTRATED KIDS & LEGO A spread advertorial in Sports Illustrated Kids encouraging fathers and their sons to enter the LEGO "Ultimate Father-Son Weekend" sweepstakes. Things to do and build together. To enhance the father son relationship through planning and building together with LEGO. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/5119464fe4b06e250bbf26e7/51317835e4b0b73e528b9fb5/1386033139001/CloudyCvr.jpg Portfolio - TIME FOR KIDS TIME for Kids teamed up with Sony Pictures and Ubisoft to promote "Cloudy with a Chance of Meatballs" video game. The “Invent Your Own Fun” Program was packed with educational activities encouraging kids to use their imaginations to create their own inventions and gadgets. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/5119464fe4b06e250bbf26e7/512a736ae4b01fa6748dbb77/1455148105811/WTP.jpg Portfolio - U.S. CAPITOL HISTORICAL SOCIETY Together, the U.S. Capitol, The White House, the National Park Service, the Supreme Court and the National Archives provide the perfect setting for learning about our nation’s Constitution. The We The People Consortium has developed a full-day (We the People Constitution Tour) for eighth-grade students in the District of Columbia Public and Public Charter Schools. Utilizing the student guide on the tour and the teacher's guide in the classroom, the tour engages students in the content of the United States Constitution through a variety of activities that address various learning styles. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/5119464fe4b06e250bbf26e7/512a38ede4b01fa6748cf628/1362443988428/inTime_2.jpg Portfolio - inTIME "YOUR IDEAS COUNT" inTIME and the National Conference of State Legislators (NCSL) teamed up to provide educators and students with the information they need to explore the importance of inspiring young people to get involved with their government and understand how important it is for kids to make their voices heard. •• American Graphic Design Award Winner •• https://static1.squarespace.com/static/500dd379e4b052f145423fc2/5119464fe4b06e250bbf26e7/512a3c2de4b0dc8d3ddd46d2/1362445912867/YuGiOh_Poster2.jpg Portfolio - TIME FOR KIDS & YU GI OH! TIME for Kids teamed up with Yu Gi Oh! to promote the world famous trading card game. With deep classroom penetration, the task was to build brand recognition and help develop math and deductive reasoning skills. Together the best of both brands were combined to inspire students to succeed in math. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/5119464fe4b06e250bbf26e7/512a6b61e4b0dc8d3ddde3a8/1362445954697/TFK_Chevy_Poster.jpg Portfolio - TIME FOR KIDS & CHEVY To celebrate Earth Day, Chevy and TIME for Kids teamed up to help kids learn about how to protect the planet's resources. In educational and fun ways, kids learn about the earth, the environment and how they can make a difference. ••Amer ican Graphic Design Award Winner•• https://static1.squarespace.com/static/500dd379e4b052f145423fc2/5119464fe4b06e250bbf26e7/512a360be4b0dc8d3ddd36c9/1362445819938/PF_Coverwrap1.jpg Portfolio - PEPPERIDGE FARMS GOLDFISH Series of coverwraps appearing in Sports Illustrated Kids featuring basketball star Dwayne Wade to get kids moving. A sweepstakes component was incorporated to incentivize the kids to go to the website and learn more about getting active. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/5119464fe4b06e250bbf26e7/512a3604e4b0dc8d3ddd36c0/1362445825241/PF_Coverwrap2.jpg Portfolio - PEPPERIDGE FARMS GOLDFISH Series of coverwraps appearing in Sports Illustrated Kids featuring basketball star Dwayne Wade to get kids moving. A sweepstakes component was incorporated to incentivize the kids to go to the website and learn more about getting active. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/5119464fe4b06e250bbf26e7/512a52dde4b03f854eeb99b3/1386033096417/RavingRabbids2.jpg Portfolio - TIME FOR KIDS Ubisoft and TIME for Kids teamed up to pique kid's interest in history. Through a customized curriculum program, the Raving Rabbids characters make history fun! While providing brand awareness of the video game, the program utilizes engaging activities to promote verbal and logic skills. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/5119464fe4b06e250bbf26e7/512a35e4e4b03f854eeb44ea/1362445854194/inTime_1.jpg Portfolio - inTIME "YOUR IDEAS COUNT" inTIME and the National Conference of State Legislators (NCSL) teamed up to provide educators and students with the information they need to explore the importance of inspiring young people to get involved with their government and understand how important it is for kids to make their voices heard. •• American Graphic Design Award Winner •• https://static1.squarespace.com/static/500dd379e4b052f145423fc2/5119464fe4b06e250bbf26e7/512a7182e4b0dc8d3dddf659/1386033241803/PTG2.jpg Portfolio - PARENTING MAGAZINE The challenge was to create a unique experience to pique interest from the reader as well as aid sales staff with securing ad page revenue. Minette Creative Associates accomplished this with the use of textured paper and unique stamps to simulate the look of a passport. It was delivered with a handwritten note and a pair of miniature binoculars. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/5119464fe4b06e250bbf26e7/512a7193e4b0c86539733e2c/1386033247196/PTG1.jpg Portfolio - PARENTING MAGAZINE The challenge was to create a unique experience to pique interest from the reader as well as aid sales staff with securing ad page revenue. Minette Creative Associates accomplished this with the use of textured paper and unique stamps to simulate the look of a passport. It was delivered with a handwritten note and a pair of miniature binoculars. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/5119464fe4b06e250bbf26e7/56bbc77dab48de9d563439c4/1455148464638/Hasbro+Mockup.jpg Portfolio - Sports Illustrated Kids & Hasbro Hasbro, SI Kids and MCA continue to share an impressive track record for bringing the exciting world of Nerf to highly engaged tweens. This integrated print/online/mobile campaign had total print media impressions of 24,375,000 and a 167% increase over 2014 of total sweepstakes entries. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/5119464fe4b06e250bbf26e7/5119468be4b06e250bbf276b/1362445343026/TFK_DK_Poster_TG_vF2.jpg Portfolio - DK EYEWITNESS BOOKS "JOURNEY TO THE CENTER OF THE BOOK" A fun, non-fiction focused program, created for DK Eyewitness Books, on how exciting books can be for middle school students, teachers, librarians and families. Poster with four-panel teacher guide on the back with in-class activities that help educators integrate the program's curriculum into their classroom. •• International Academy of Communications Arts & Sciences/MerComm Galaxy Awards Silver Award winner •• •• International Academy of Communications Arts & Sciences/MerComm Mercury Awards Honors Award winner •• https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511999a1e4b0735b6624f353/511c3f7de4b057ac416cb2db/1363899049079/AEP_LS12Invite.jpg Portfolio - AMERICAN EXPRESS PUBLISHING LUXURY SUMMIT Each year, American Express Publishing (Departures, Travel + Leisure, Food & Wine, Executive Travel and Black Ink ) gathers senior level executives from the world's leading luxury brands to examine the evolving needs of the affluent consumer. For seven years, we've helped create an engaging experience for this luxury event. We designed and created all event collateral. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511999a1e4b0735b6624f353/511c3f9fe4b0e066c087c644/1363899036589/AEP_LS12WelcomeDinner.jpg Portfolio - AMERICAN EXPRESS PUBLISHING LUXURY SUMMIT Each year, American Express Publishing (Departures, Travel + Leisure, Food & Wine, Executive Travel and Black Ink ) gathers senior level executives from the world's leading luxury brands to examine the evolving needs of the affluent consumer. For seven years, we've helped create an engaging experience for this luxury event. We designed and created all event collateral. © Gonzalo Villota https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511999a1e4b0735b6624f353/511c3f7de4b04db76862f507/1363899054600/AEP_LS10Collateral.jpg Portfolio - AMERICAN EXPRESS PUBLISHING LUXURY SUMMIT Each year, American Express Publishing (Departures, Travel + Leisure, Food & Wine, Executive Travel and Black Ink ) gathers senior level executives from the world's leading luxury brands to examine the evolving needs of the affluent consumer. For seven years, we've helped create an engaging experience for this luxury event. We designed and created all event collateral. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511999a1e4b0735b6624f353/511999a9e4b0735b6624f364/1386033447528/BMW1.jpg Portfolio - BMW reated for BMW, this announcement invited guests to Lincoln Center for an evening of Brahms and Mendelssohn. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511999a1e4b0735b6624f353/511c4030e4b057ac416cb452/1363900972922/Money_Invite.jpg Portfolio - MONEY MAGAZINE Among the many collateral pieces created for Money Magazine were numerous invitations to varying events. This invitation was created for the Affluent Americans & Their Money breakfast and lecture in NYC. •• Neenah Paper, Excellence Award Winner •• https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511999a1e4b0735b6624f353/511d4dcee4b04b471a7b6ac9/1386033443074/BMW2.jpg Portfolio - BMW reated for BMW, this announcement invited guests to Lincoln Center for an evening of Brahms and Mendelssohn. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511999a1e4b0735b6624f353/511999a2e4b0735b6624f354/1363900865625/Money_Vegas.jpg Portfolio - MONEY MAGAZINE Among the many collateral pieces created for Money Magazine were numerous invitations to varying events. This invitation was created for the NADA event in Las Vegas, NV. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511999a1e4b0735b6624f353/512fd97ce4b0dd6a4579299b/1363898991050/LS10sm2.jpg Portfolio - AMERICAN EXPRESS PUBLISHING LUXURY SUMMIT Each year, American Express Publishing (Departures, Travel + Leisure, Food & Wine, Executive Travel and Black Ink ) gathers senior level executives from the world's leading luxury brands to examine the evolving needs of the affluent consumer. For seven years, we've helped create an engaging experience for this luxury event. We designed and created all event collateral. © Patrick Tregenza https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511999a1e4b0735b6624f353/512a366ee4b091ea7fc68782/1363898997581/LS12_Invite.jpg Portfolio - AMERICAN EXPRESS PUBLISHING LUXURY SUMMIT Each year, American Express Publishing (Departures, Travel + Leisure, Food & Wine, Executive Travel and Black Ink ) gathers senior level executives from the world's leading luxury brands to examine the evolving needs of the affluent consumer. For seven years, we've helped create an engaging experience for this luxury event. We designed and created all event collateral. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511999a1e4b0735b6624f353/512a3676e4b03f854eeb45d3/1363899004158/LS12_Invite2.jpg Portfolio - AMERICAN EXPRESS PUBLISHING LUXURY SUMMIT Each year, American Express Publishing (Departures, Travel + Leisure, Food & Wine, Executive Travel and Black Ink ) gathers senior level executives from the world's leading luxury brands to examine the evolving needs of the affluent consumer. For seven years, we've helped create an engaging experience for this luxury event. We designed and created all event collateral. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511999a1e4b0735b6624f353/511c3f82e4b0e13018ec8dd5/1363899010978/AEP_LS12.jpg Portfolio - AMERICAN EXPRESS PUBLISHING LUXURY SUMMIT Each year, American Express Publishing (Departures, Travel + Leisure, Food & Wine, Executive Travel and Black Ink ) gathers senior level executives from the world's leading luxury brands to examine the evolving needs of the affluent consumer. For seven years, we've helped create an engaging experience for this luxury event. We designed and created all event collateral. © Gonzalo Villota https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511999a1e4b0735b6624f353/511d4d91e4b06f6f68a8f704/1363899018305/AEP_LS12InviteA.jpg Portfolio - AMERICAN EXPRESS PUBLISHING LUXURY SUMMIT Each year, American Express Publishing (Departures, Travel + Leisure, Food & Wine, Executive Travel and Black Ink ) gathers senior level executives from the world's leading luxury brands to examine the evolving needs of the affluent consumer. For seven years, we've helped create an engaging experience for this luxury event. We designed and created all event collateral. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511999a1e4b0735b6624f353/511c0dd9e4b0db0589aeb9a6/1362415717607/SELF_1.jpg Portfolio - SELF MAGAZINE SELF Magazine and VH1 held the "Hollywood's Tightest Bodies" event at NYC's hottest venue Tenjune. We developed a visual identity that would speak to the younger audience of both entities while promoting an upcoming issue and enticing viewers to watch the episode. We produced the invitation, collateral and on-site graphics for the location. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511999a1e4b0735b6624f353/511c0ddce4b08a64867fd7f0/1362415726610/SELF_Entryway.jpg Portfolio - SELF MAGAZINE SELF Magazine and VH1 held the "Hollywood's Tightest Bodies" event at NYC's hottest venue Tenjune. We developed a visual identity that would speak to the younger audience of both entities while promoting an upcoming issue and enticing viewers to watch the episode. We produced the invitation, collateral and on-site graphics for the location. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511999a1e4b0735b6624f353/512bc3d3e4b091ea7fcaf121/1386033498356/TheSourceInvite_2.jpg Portfolio - THE SOURCE Invitation to an in intimate dinner at the world famous restaurant Mr. Chow given by Dave Mays, the editor-in-chief of The Source. To pique the invitee's interest, we created an unusual tactile experience, embossed chinese characters for prosperity, happiness and wealth; all sections of the magazine. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511999a1e4b0735b6624f353/511d506be4b0d58a0f38ef25/1386033465863/SofitelA.jpg Portfolio - SOFITEL LUXURY HOTELS Sofitel Luxury Hotels embarked on a world rebranding effort to reposition the luxury hotel chain; "Step Forward With Sofitel". This promotional binder of new service standards and hospitality rituals at each hotel worldwide was presented to travel agents at the large event in Chicago. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511999a1e4b0735b6624f353/511999a4e4b0110f1ec806c9/1386033472247/Sofitel.jpg Portfolio - SOFITEL LUXURY HOTELS Sofitel Luxury Hotels embarked on a world rebranding effort to reposition the luxury hotel chain; "Step Forward With Sofitel". This promotional binder of new service standards and hospitality rituals at each hotel worldwide was presented to travel agents at the large event in Chicago. https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511999a1e4b0735b6624f353/512a6640e4b0c8653973241b/1363900064485/AEP_Epicurean+Event51.jpg Portfolio - AMERICAN EXPRESS PUBLISHING For their Annual Epicurean Event, American Express Publishing and Food & Wine magazine contracted MCA to help set the mood. An elegant invitation, menu and program all reflected the exquisite food made by celebrity chefs and amazing wines served during the event. •• American Graphic Design Awards Winner •• https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511999a1e4b0735b6624f353/512a6645e4b091ea7fc71590/1363900070092/AEP_Epicurean+Event_11.jpg Portfolio - AMERICAN EXPRESS PUBLISHING For their Annual Epicurean Event, American Express Publishing and Food & Wine magazine contracted MCA to help set the mood. An elegant invitation, menu and program all reflected the exquisite food made by celebrity chefs and amazing wines served during the event. •• American Graphic Design Awards Winner •• https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511999a1e4b0735b6624f353/512a6649e4b099777376248c/1363900075309/AEP_Epicurean+Event21.jpg Portfolio - AMERICAN EXPRESS PUBLISHING For their Annual Epicurean Event, American Express Publishing and Food & Wine magazine contracted MCA to help set the mood. An elegant invitation, menu and program all reflected the exquisite food made by celebrity chefs and amazing wines served during the event. •• American Graphic Design Awards Winner •• https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511999a1e4b0735b6624f353/512a664fe4b0997773762495/1363900078999/AEP_Epicurean+Event31.jpg Portfolio - AMERICAN EXPRESS PUBLISHING For their Annual Epicurean Event, American Express Publishing and Food & Wine magazine contracted MCA to help set the mood. An elegant invitation, menu and program all reflected the exquisite food made by celebrity chefs and amazing wines served during the event. •• American Graphic Design Awards Winner •• https://static1.squarespace.com/static/500dd379e4b052f145423fc2/511999a1e4b0735b6624f353/511c4038e4b08a6486808332/1386033506354/TheSourceInvite_1.jpg Portfolio - THE SOURCE Invitation to an in intimate dinner at the world famous restaurant Mr. Chow given by Dave Mays, the editor-in-chief of The Source. To pique the invitee's interest, we created an unusual tactile experience, embossed chinese characters for prosperity, happiness and wealth; all sections of the magazine. http://minettecreative.com/about daily 0.75 2020-03-18 https://static1.squarespace.com/static/500dd379e4b052f145423fc2/t/5117fb55e4b085e20f803c0b/1360703966679/MCAStaff.jpg About