IFAW

The International Fund for Animal Welfare and TIME for Kids teamed up to show kids how respecting and protecting animals can make the world a better place. The vehicles used, Poster, Teachers Guide and Web Banners, increased IFAW's reach among three distinct targets – students, teachers and parents with one media buy. The web banners generated 1.5 million impressions.

•• Hermes Creative Awards (Gold) ••
•• American Graphic Design Award (2012) ••